Our action-packed week in London for Oceanology International did not disappoint: Read on for a look into AML’s OI 2018.
Our first Oceanology in many years without lugging our Lego-set of a stand across the Atlantic, set up was a breeze. Nevertheless, we donned our high-visibility vests to appear to be hard at work. After unpacking the demo equipment, we bid the boys on the wall (more on them later) goodnight.
March 13 had arrived. We jumped out of our beds like kids on Christmas morning and met at the booth early for one last check in. At 9:00 the gates opened, and we were off to the races.
Who are the guys on the wall?
Earlier this year, we launched AML’s brand promise, We Make it Easy, supported by four guarantees. This was the inspiration for our booth graphics, along with a desire to bring the human element of our industry into the environment. Then we thought, what better way to incorporate the people in our work into the design than to feature people who are vital to making AML what it is?
The men you “met” if you visited our booth last week might have budding careers in modeling, but they are also two members of a team that works tirelessly to make sure our customers have the reliable equipment they need.
Of course, we couldn’t help but have some fun with their larger than life presence.
Historically the busiest day of the show, day 2 defended its title with gusto. We welcomed a seemingly infinite supply of customers, partners, and newcomers to our booth throughout the day. Dinner that evening was filled with enthusiastic talk of all that we had learned. Each time we thought we had heard the most interesting exchange, it was topped by yet another incredible project in the works!
Of course, our favourite stories are those told by our customers and partners, as it gives us a glimpse into their work and helps guide our own as we aim to provide solutions to their challenges. On the final day of Oceanology, I caught up with Elice Collewijn of Seabed B.V. to hear about her experience working with us.
Can you end Oceanology on a better note than that?