Functional Accountabilities:
  • Company First: Prioritizes what's best for the company over what's best for Marketing (CASH)
  • Establishes the Brand: Documents, builds buy in, brings alive and reinforces the strategic brand (STRATEGY)
  • Has a Plan: Recommendations to improve social posting results over 12 months are explicit and shared (STRATEGY)
  • Achieves Results: Hits quarterly and annual content posting targets OR recommends a mitigation plan, early enough to recoup (CASH)
  • Raises the Bar: Active participant in the pursuit of higher performance standards within the company (CULTURE)
  • Engages with the Methodology: Demonstrates learning and application of the 7 Systems (CULTURE)
  • Internal Customers: Addresses the needs of internal customers in a way that reinforces cohesion and alignment (CULTURE)
  • Owns the Message: Conceptualizes and posts market compelling content, error free, in a voice consistent with brand and audience (EXECUTION)
  • Manages the Details: Plans and executes marketing events autonomously (EXECUTION)
  • Story Telling: Grows the inventory of documented stories that enhance AML's credibility (EXECUTION)
Key Competencies:
  • EQ / Emotional Intelligence: Ability to use and manage emotions in ways to communicate effectively, overcome challenges, and navigate conflict
  • Negotiation Skills: Ability to align people to a common vision and garner buy-in; Gift for getting people talking and sharing their opinions
  • Organization and prioritization skills: Detail oriented; Ability to manage multiple, competing priorities; Time management skills; Problem solver who is calm under pressure; Out of the box thinker
  • Written communication skills: B2B copywriting in a ‘foreign’ voice; A clear sense of the difference between casual and formal communication; Strong knowledge of English grammar
  • Nimble, Creative Thinker: Ability to generate insight across all conversation types, in real-time; Demonstrated ability to see the path and move decisively, quickly. Confidently conceptualizes better.
  • Brand understanding: Understanding of brand at the strategic level; Demonstrated history of interpreting desired brand into action program
  • Data extraction and analysis skills: Fluent understanding of data and data structures; Knows Excel / Google Sheets; Comfortable with ERP / CRM data; Demonstrated ability to turn data into actionable information
  • Technical Understanding: Track record of communicating technical detail; Proven ability to learn (quickly) the ins and outs of technical messaging in our field